Press coverage
"I wanted to make sure they understand the language for the customer and make sure they connect with the customer in an authentic way, and not in a way that just checks the boxes. I’m very protective of Adwoa Beauty and my community, and Sephora understood that."
Adwoa Beauty Set To Launch Prestige Textured Haircare At Sephora
Beauty Independent - March 16, 2020
"For one, Adwoa recently opened a showroom—not a shop with rows of product on shelves like any old store in a mall—but a cavernous gallery space with the brand’s small line of product displayed on white blocks like pieces of testable art. "
Adwoa Beauty Is Like Glossier for Kinky Hair (Except So Much More)
D Magazine - January 07, 2019
"This made styling afterward so much easier and I didn’t feel the need to rehydrate frequently during the week."
This Deep Conditioner Stopped Me From Chopping off My Kinky, Curly Hair
HYPEBAE - August 10, 2018
"Founded in October 2017, Adwoa is a socially conscious lifestyle beauty brand that creates products for curly and kinky hair types."
Ten Emerging Beauty Brands Kick Off This Year’s Target Takeoff Accelerator Program in Minneapolis
Target - April 25, 2018
"Plant-based and nontoxic products always work best for me. I love Adwoa Beauty’s Baomint Oil Blend and Curl Defining Cream. "
Glamour - March 15, 2018
ITG top shelf 25 - the next generation - January 05, 2021
Allure Best of Beauty 2020 - September 15, 2020
the best pro conditioner for curls & coils - March 25, 2019
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adwoa beauty press team